Advice for fashionistas: be happy, because after many collaborations for other brands including moncler, uniqlo and adidas, pharrell williams, the american singer with multiple commitments, signs a ready-to-wear capsule and accessories collection for chanel. over time, the artist has created strong links with karl lagerfeld and the brand. he modelled for the metiers d’arts paris-cosmopolite collection at the ritz in 2014. he also appeared in a film directed by karl lagerfeld alongside cara delevingne for the paris-salzburg show presentation. he became the ambassador of the gabrielle bag and we often see him on the front row of shows. this partnership named “chanel pharrell” is composed of 40 pieces in a street art spirit. he associates his name to that of the brand on sweatshirts and jewellery adorned with glitter, on belts, sponge hats, moccasins and glasses. a short film portrays him surrounded by models for a nocturnal road trip. the launch took place in seoul, where the artist exclusively revealed the collection in a new flagship store with a bonus private concert.interview with pharrell williams:one of the things that karl is so good at, is keeping that classic sense of like the heritage but at the same time continuing to explore."chanel pharrel" :collection on sale from 4th april 2019 throughout the whole world.