Home > Videos > Fenty Puma by Rihanna Fashion show - WOMEN & MEN'S collection Autumn-Winter 2016/17 in New York (with interviews)

Fenty Puma by Rihanna Fashion show - WOMEN & MEN'S collection Autumn-Winter 2016/17 in New York (with interviews)

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Puma set the scene by presenting its first mixed collection entirely designed by rihanna location: south of manhattan next to the new york stock exchange inspiration: very "rihanna" a mix of sportswear and a sexy attitude, laces and zips, crop tops, xxl puffer jackets, men playing rebelsfabrics: high tech due to sport, mixture of nylon and cotton with velvetcolours: of black and whitefocus on: the slinky dresses that are fall like t-shirts, xxl velvet trousers .gigi hadid who closes the showinterviews from adam petrick & rihanna.adam petrick:for us, this was absolutely the place to debut the rihanna puma collection. we are very excited; it is a great opportunity to be here at the fashion week, to be in the calendar and to be participating in the culture so we are really thrilled. it has been a great night for us. rihanna:to be able to express yourself freely in a creative manner was special and it felt like the right place. it was the place where i could show most of my work and show the growth in the company. i was excited to take on the challenge. puma have been around for so many years, it is the leading sports brand and i feel like we were a match made in heaven.i wanted to keep it sporty but we stepped out of the sporty silhouettes at times and stepped out of the sporty fabrics a lot of times. so that is what my line was like, it’s very different from anything that puma has ever done, so i am excited and i am excited to see what the fans of puma and fashion think about it. adam petrick:rihanna embodies everything that we want to be; she’s a little bit rebellious, she pushes limits and she pushes us internally and she inspires us every day. she lives our brand values; she is really the perfect ambassador for the brand. she is an amazing inspiration to us all. her work ethic is incredible; she dives in and she gets involved in every aspect of puma and it has been an inspiration. sport is becoming a little bit more of the day to day fashion which is great. this night marks a little bit of a return for us into this fashion space as it has been quite some time. we have been working with great collaborations and with great partners but it was a good decade ago that we were actually relevant in this space, it has been some time. so tonight, for us, is a bit of a “coming out” and it’s about getting back into this space and a bit of a return to our roots.music of the show, (donot reuse for more than 7 days after the show)