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Joseph Women's Fall/Winter 2014/15 Collection in London

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To celebrate the 25th anniversary of their london flagship boutique (on fulham road), joseph – the first concept store to host a range of chic labels as well as its own collection – receives an invitation to london fashion week. a chance to showcase their new line of bags and to ask designer friends to add their own input to the brand alongside current artistic director, louise trotter, such as jil sander, giles, balmain, rupert sanderson and jonathan saunders who help to devise an attractive modern look with enveloping, trendy pieces in dark colours (that reflect the spirit of the boutique). from jumpers with oversized sleeves, we move onto beautifully cut blazers and coats. through its latest collection, joseph demonstrates its lively and individual view of the fashion world, a unique and particular outlook.music from the fashion show