Oct 3, 2016
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Carlin Creative Trend Bureau: Milano fashion week - SS 2017

Oct 3, 2016

The Milano paradox: softness and energy!

Milano Moschino Vogue©

The Italian designers have imagined a season full of strong contrasts, flirting deliberately with the extremes. Refinement mixes with the outrageous, sobriety teams up with the too- much, and good and bad taste go cheerfully hand in hand … We remember in particular the wave of softness at a certain number of brands of which untill now it was not really in their books, while other Houses forced through, playing the style partiality untill overdoses.
Therefor a complex milanese season, which Carlin Creative Trend Bureau has decoded for you :

Dream wonderland

An ode to feminity where the wink to innocence becomes emancipated with a tad of casualness and juvenile freshness, the fake frivolous transparency reveals a decomplexed intimicy.   

Fendi, Imaxtree for Madame Figaro©

With his partner Silvia Fendi , creative manager of accessories, Karl Lagerfeld offers us another interpretation of the emblematic codes of the house, all in lightness with as always his singularity, a mix of sporty influences and a sweet romanticism, like girly with the touch of glitter on the lips.

Marco De Vincenzo©

Marco De Vincenzo the roman designer, always looking for experimentations, takes us to a retro romanticism, an Italian styled glamour fluidly underlined by ruffles and postcard styled iconography, landscape styled travel memories, one of the key-styles of the season.

Vivetta, Imaxtree for Madame Figaro©

Still in the carefree univers like Alice in Wonderland, the babydoll silhouette of the young  italian Vivetta Ponti brand adds to transparency a small surreal and deliciously vintage touch.

Light sportswear

The athletic leisure influence also inspires the Milanese designers with an activewear approach in which performance merges  with sexyness and a fun colored outdoor.

Versace, Imaxtree for Madame Figaro©

We can rediscover  Donatella’s signature , who this time updates a satiny sportswear with chic 80’s glamour, the windbreaker style dresses up tops and skirts in nylon/silk base with gather effects.

MSGM, Imaxtree for Madame Figaro©

Sportmax, Imaxtree for Madame Figaro©

For MSGM like for Sportmax, the attitude stays more urban, between neo-blouse and parka, it favors a draw-string puffed volume, of dynamic lightness.

Freedom of expression

Mix and match, odd layerings , twisted looks,  one explores new assemblies in multi-style variation.

Au Jour le Jour, Imaxtree for Madame Figaro©

A funny elegance , between irony and versatile humor, between sophistication and everyday , caracterizes the work of the duo Mirko Fontana and Diego Marquez , those two passionate designers who enjoy to remove inhibitions of the dress.

Stella Jean, Imaxtree for Madame Figaro©

More conventional, a sort of clash between an elsewhere with asian influences, a new look of layering sets

Prada, Imaxtree for Madame Figaro©

With this mix of styles of retro-sporty and eccentricity , touches of feathers and ornemantation , Muccia Prada stays loyal to her style, mixing up the stories in a joyfull mix &  match of abstract prints.

« Obviously" clash

In a hell of a state, the fashion-week ends in a show off, opulence and exuberance put in scenery such narrative universes between phantasmagoria and hussar inspiration , the again revisited historical codes clash.

Dsquared, Imaxtree for Madame Figaro©

Maximalist in decorum, the coat of arms display, the sleeves overdimension and the super-baggy, grungy styled jeans dresses up with sequins.

Gucci, Imaxtree for Madame Figaro©

Street poetry, a preppy 70’s silhouette with strange mixtures of maxi imaginary figurative prints and a gothic-clubbing T-shirt……

Ciao Milano & Bonjour Paris- last stage of this fashion marathon…….

By Claire Remy for Carlin Creative trend bureau
If you need to adapt your collection you can find us at Carlin-creative.com


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