The French fashion house has joined forces with the WE Charity to support its educational initiative via a new social media campaign coined the Dior Love Chain, recruiting a bevy of stars to spread the message.
Hugo Boss said on Thursday that improving its online business will be a top priority this year as the struggling German fashion house hopes to avoid another decline in sales and cement a recovery in China.
Chinese police have seized a huge haul of counterfeit cosmetics, including ones labelled as Chanel, Christian Dior, Lancome and Estée Lauder, with a combined street value of around 827 million yuan (£96.2 million).
Catapulting them from front row seats to the runway itself, the Italian fashion house invited 49 young international social media stars to model in its catwalk held on Saturday during Milan Fashion Week.
Most global luxury brands in 2016 have a WeChat account, says a new report. While the number has grown considerably since 2014, the industry still has much work to do to reach and engage Chinese consumers.
Chinese Internet users spent billions of dollars in the planet's biggest online shopping splurge Wednesday, as "Singles Day" hit new heights, despite slowing growth in the world's second-largest economy.