Ann Summers, which sell erotic accessories as well as lingerie, has emerged as Britain’s most searched-for lingerie brand, while Victoria’s Secret is the most socially engaged label, according to a new report.
Alain Morey is retiring from the Swiss lingerie brand Triumph. Morey is the CEO of the Supply Chain division and also a member of the Global Management Board. Jan Hilger will take over the position for the interim.
The Hollywood actress has been signed up by Triumph to front its new premium brand, Florale by Triumph. The first brand campaign showcases the fall/winter collection, which will go on sale from September.
The ubiquitous athleisure trend is expected to be central to the growth of the global intimate apparel market over the next five years with sports bras becoming a leader among versatile and fashionable innerwear.