The Rolling Stones merchandise production line is on a sporting roll. Hot on the heels of linking up with the Euro 2020, the group’s RS No.9 Carnaby retail arm has now teamed up with Team GB for the Tokyo Olympics.
Fresh from launching a fashion collection with Umbro linked to the Euros football tournament, The Rolling Stones rock band has debuted a beach-related collection in conjunction with lifestyle brand Sunnylife Australia.
Following their store debut on Carnaby Street, the Rolling Stones have unveiled a global e-commerce shop equipped with a 360° virtual experience “so customers can shop inside the store from anywhere in the world”.
Iets Frans, the loungewear line exclusive to Urban Outfitters, has opened a two-level store at 44 Carnaby Street in London. It's the label's very first standalone and it's also exploring wholesale deals.