Smiley has worked with Michiko Koshino to mark the 30th anniversary of what became known as the Second Summer of Love with a new streetwear collection. And it's also part of Gucci’s short film marking the anniversary.
UK-based Smiley and denim brand Lee Jeans are wrapping up their SS18 European partnership with a major marketing activation at the Elrow Town Festival, which takes place at NDSM Docklands in Amsterdam this Saturday.
Smiley has linked up with US-based Boy Meets Girl for a new streetwear collection, to celebrate “More Self Love.” The collection features a customised mash-up of the Smiley Original icon and the Boy Meets Girl logo.
UK-based Smiley got a major publicity boost at the Grammy awards on Sunday with Bronx-born rapper, singer, songwriter, and media personality Cardi B wearing Smiley-Moschino pieces during her performance of Finesse.