Pitti, the giant Florentine menswear salon, will host this year’s LVMH Prize finalists with a major installation in this summer’s reschedule edition, amid fresh signs of momentum at the giant trade show.
Florence-based trade show Pitti Uomo will be one of the first to relaunch its physical show, from June 30 to July 2, albeit in a reduced format and with safety measures. It expects up to 8,000 buyers and over 300 brands.
The next men's fashion season has been confirmed. The London, Milan and Paris Fashion Weeks will take place from 12 to 27 June, while Pitti Uomo will return with a physical event scheduled to run 30 June to 2 July.
Following a decision by the Italian government, trade shows Pitti Uomo, Pitti Bimbo and Pitti Filati will take place exclusively online on the Pitti Connect platform which will remain online until the start of April.
Pitti Connect took a novel turn with Herno CEO Claudio Marenzi presenting the brand’s latest sustainable ideas with Globe, before linking to Eataly founder Oscar Farinetti, who has launched eco-retail concept Pea Green.
The iconic menswear trade show will open its doors in Florence from 12 to 14 January, reducing in length from four to three days, but with longer hours. The event will also maintain a digital platform.
Few people play as pivotal a role in Italian fashion as Raffaello Napoleone, the chief executive officer of Pitti Imagine, whose twice-a-year menswear salon is, to many people, the top-ranked fashion salon anywhere.
Pitti, fashion’s most important menswear trade fair, has praised the EU agreement to create a 750-billion-euro coronavirus recovery fund, and revealed more details of its plans to welcome Dolce & Gabbana in September.