On 2 and 3 September, the Italian fashion house will show its haute couture pieces alongside creations from a selection of Florentine craftsmen in an effort to kick start the fashion sector following the Covid-19 crisis.
At the end of June, ahead of the new digital fashion weeks, Pitti Immagine will launch Pitti Connect, an online platform and marketplace reserved to the exhibitors of its physical shows, now postponed to September.
After the serial cancellations of the June men's Fashion Weeks, the benchmark menswear show has announced the postponement of its next summer edition, which is now scheduled to be held in Florence on September 2-4.
On the first day of Pitti Uomo, the city of Florence awarded its highest distinction, the Fiorino d’Oro (golden florin), to the boss of Kering, in recognition of the French luxury group's investments in Tuscany.
The flags chosen as the theme of the Florentine menswear show, which opens on Tuesday, symbolise the diverse, international range of exhibitors of this winter session, featuring major names and special events.
The luxury menswear label owned by Kering has chosen the famous Florentine trade show to make its grand comeback. For Brioni's 75th anniversary, it will stage an event-presentation produced by Olivier Saillard.