The fashion events calendar is struggling to get back to some sort of normality as UK lockdowns end while the pandemic rumbles on, and the menswear edition of London Fashion Week is being affected by this.
Trade shows are back… and how. Visitors to Scoop x Pure show last week will have seen a busy event . High Covid case rates may be making some people nervous, but fashion is heading back to normality as fast as it can.
Thanks to £84.9 million worth of successful insurance claims and careful cost management, tradesows giant Hyve “is focused on emerging from the pandemic stronger", it said in its interim results Tuesday.
Trade show organisers are continuing to reschedule key shows and Hyve Group has announced that it will stage Scoop X Pure and sourcing show Pure Origin at the Old Truman Brewery in London on September 7-9.
Pure London organiser Hyve remains upbeat ahead of an expected recovery out of pandemic restrictions this year, the events company said in a trading update Thursday. It cited "growing confidence" for calendar year 2022.