Reign opened its first New York City store at 807 Washington Street, utilizing Samsung's shopping system for a content-driven customer experience. The store is complimented by an online store and content platform.
It may have been a quiet season in New York, where there was more drama about the locations – from a wrecked passage in Chinatown to Ralph Lauren’s garage in Bedford – but several key trends were clear.
Turns out there is life after LVMH, and nobody is enjoying it more than Public School, who staged a brilliant assemblage of street style, novel materials and gutsy cutting in a show in a battered passage in Chinatown.
Tom Ford, Calvin Klein, Marc Jacobs and more are slated to present during the shortened NYFW in September. A number of brands, including Fenty Puma by Rihanna and Helmut Lang, will show at a new 9pm time slot.