Prada, Givenchy, and Marine Serre are just some of the labels that will be available on this new luxury platform aimed at African consumers, alongside local labels such as Rich Mnisi, AAKS, and Imad Eduso.
According to a study from data analysis specialist Retviews, the label's success is down to its focus on its assortment, which brings together exclusivity and inclusivity, and its reactiveness to trends.
“Everyone reacts to sincere things. When you do something that you really believe in it, and not just for commercial reasons, people react... people understand,” argues Roger Vivier's artistic director, Gherardo Felloni.
The Hermès Birkin bag is the most Instagrammed designer bag with over 5.9 million posts, a new study has shown. And Hermès also scores strongly with its Kelly bag as that’s in second place with 5.45 million+ posts.
The clothes are still snug and cosy, but fashion designers are now dreaming of outings and parties, judging from the womenswear collections for next winter presented virtually in New York, London, Milan and Paris.