Pitti, the giant Florentine menswear salon, will host this year’s LVMH Prize finalists with a major installation in this summer’s reschedule edition, amid fresh signs of momentum at the giant trade show.
Florence-based trade show Pitti Uomo will be one of the first to relaunch its physical show, from June 30 to July 2, albeit in a reduced format and with safety measures. It expects up to 8,000 buyers and over 300 brands.
The next men's fashion season has been confirmed. The London, Milan and Paris Fashion Weeks will take place from 12 to 27 June, while Pitti Uomo will return with a physical event scheduled to run 30 June to 2 July.
Pitti Immagine Uomo, the second digital-only version of the famed menswear trade salon, on Monday revealed a substantial rise in buyer traffic online, as the salon revealed it may still stage a physical event in July.
Nun 1970, founded by Egyptian businessman Hany Beshr and distributed by Livia Gregoretti’s showroom, has global plans for its Florence-designed line made in 100% traceable Mongolian cashmere by Italian producer Cariaggi.
Following a decision by the Italian government, trade shows Pitti Uomo, Pitti Bimbo and Pitti Filati will take place exclusively online on the Pitti Connect platform which will remain online until the start of April.
Pitti Connect took a novel turn with Herno CEO Claudio Marenzi presenting the brand’s latest sustainable ideas with Globe, before linking to Eataly founder Oscar Farinetti, who has launched eco-retail concept Pea Green.