A select few fashion brands are managing to open boutiques this summer, but Dolce & Gabbana have chosen a more novel inauguration – a rarefied cabana in the Côte d’Azur’s legendary Grand-Hôtel du Cap-Ferrat.
Pitti Immagine has unveiled the website hosting all its trade shows until the end of October, featuring exhibitors’ collections and plenty of content and events, like ‘Sustainable Style’, headlined by Y/Project.
Pitti, fashion’s most important menswear trade fair, has praised the EU agreement to create a 750-billion-euro coronavirus recovery fund, and revealed more details of its plans to welcome Dolce & Gabbana in September.
On 2 and 3 September, the Italian fashion house will show its haute couture pieces alongside creations from a selection of Florentine craftsmen in an effort to kick start the fashion sector following the Covid-19 crisis.
Due to lack of participation, the Florence menswear show, whose June session had initially been postponed to September, will not take place. Organiser Pitti Immagine’s other summer shows will not be staged either.
Luxury industry leaders have assessed the impact of Covid-19 on the sector, envisaging a recovery only in the long-term, according to a survey by the Italian Fashion Chamber and Pitti Immagine, with McKinsey & Company.
Gucci’s creative director Alessandro Michele has announced, via Instagram, that the Italian brand will abandon the official runway season, and will instead stage only two shows per year in for the foreseeable future.
At the end of June, ahead of the new digital fashion weeks, Pitti Immagine will launch Pitti Connect, an online platform and marketplace reserved to the exhibitors of its physical shows, now postponed to September.