Selfridges has become the latest big name to move beyond a ban on fur to include exotic skins in its list of prohibited materials. That will include animals such as pythons, alligators, crocodiles and lizards.
The conglomerate, which counts Olay, Pantene and SK-II among its brands, has teamed up with the animal protection organization the Humane Society International (HSI) to back its #BeCrueltyFree campaign.
On Friday afternoon, UK e-tail giant Boohoo became the first big-name retailer to ban wool in its products. By Friday evening, it had become the first big-name retailer to change its mind on the subject.
The prestige skincare brand is currently in the process of making its products more vegan-friendly in the US and Canada, with the goal of making its offerings more than 90 percent vegan by the year 2021.
Fur, so long associated with glamour and luxury, has lost its lustre. Over the course of the past year, many of the world's most prestigious fashion houses have announced plans to stop using the controversial material.