The Browns kidswear entry announced back in May has finally touched down, the retailer "catering to the cool kids, with the best in fashion alongside some exclusive capsules from brands entirely new to the category".
Italian brands Missoni and Palm Angels, both particularly active in recent months, have fused together their styles to create a collection of 150 pieces for both men and women which will launch on June 30.
This week, following in the footsteps of mighty conglomerates like LVMH and Kering, New Guards launched its own eyewear division, spearheaded by Francesco Ragazzi, the creative director and founder of Palm Angels.
Farfetch is rarely out of the news these days and it’s currently making headlines with its Q3 results. It's still loss-making, but appears to be riding the wave of the "paradigm shift in favour of online luxury".
Luxury online platform Farfetch said it saw “strong momentum” in Q2, driven by the acceleration of online adoption, helping it to make “significant” market share gains and connect to record numbers of new customers.
The Italian fashion group, bought by Farfetch in 2019 and owner among others of Off-White and Palm Angels, has appointed Cristiano Fagnani, a manager with a 20-year career at Nike, to the newly created post of CMO.
Farfetch saw its revenue almost doubling in the first quarter as lockdowns meant online was the only option for luxury fashion shoppers. The firm remains loss-making but says it's still on target for profits next year.
It will launch its drops strategy to maximise the opportunity for one-offs and exclusives provided by acquired firms such as Stadium Goods and New Guards, as well as its huge partner boutique and brand network.
Marcelo Burlon, the former DJ and co-founder of Off-White owner NGG, unveiled his new brand image in Milan with a richer, more couture collection that signalled a notable move towards a more high-end aesthetic.