Italian sportswear brand Kappa has signed a multi-year sponsorship with U.S. Ski & Snowboard to be the official technical apparel partner of the U.S. Ski Team, U.S. Freeski Team, and U.S. Snowboard Team.
In further evidence of retailers moving more and more from exclusivity into inclusivity, Sports Direct has created a podcast to help Muslims achieve their fitness and sporting goals while fasting across Ramadan.
In 2021, the German sportswear giant recorded only a very slight increase in its business in China. The Covid-19 pandemic was certainly to blame but so was a boycott. Adidas relaunches with a new boss and a new strategy.
Fendi staged its latest couture show inside the former home of the Paris Bourse on Thursday. But while its owner LVMH continues to flourish on the French stock market, Fendi did not enjoy a winning couture season.
How to bring down the cost of an expensive ski holiday. Decathlon UK has launched a new partnership with fashion rental platform Hirestreet, becoming the first major sports brand to offer the service.
World champion and Olympic gold medal diver Tom Daley has entered the fashion sector with a launch that makes the most of the craft trend, born from the fact that he has another talent as an avid knitter.