Nike Inc on Tuesday defeated an appeal by a renowned photographer who accused the sportswear company of ripping off his iconic photo of basketball superstar Michael Jordan, and using it to create its "Jumpman" logo.
The Olympic movement's new Chinese global sponsor, e-commerce group Alibaba, is turning heads at the Pyeongchang Winter Games promising to revolutionise the experience for spectators, from buying tickets to souvenirs.
Sponsorship accounts for a fifth of revenues for the International Olympic Committee (IOC), which protects that income by monitoring closely for any infringements, but guerrilla marketing tactics are taking off.
E-commerce company Fanatics said that sales of a $300 Nike Team USA jacket have spiked following US’s Chloe Kim and Shaun White winning gold medals, making jackets its highest grossing Olympics category.
Alibaba Group Holding Ltd is launching a project that will create a "smarter" and more connected athletes' village and stadia and make all Olympics stakeholders "more money", its executives said on Saturday.
Chen Peng is only 26 years old and yet his wildly original puffer coats have already adorned the likes of Rihanna and Lady Gaga. He's showing his latest collection in New York in a bid to conquer the world.
The 2018 Winter Olympics are almost here, and while the world's best athletes psych themselves up for February, some of the biggest fashion designers in the industry are putting the finishing touches to their outfits.