The Batra Group and Cherokee Global Brands have debuted their first season of the Tony Hawk Signature Line, following the formation of a licensing agreement for the brand between the two companies in December of 2018.
The Batra Group and apparel and footwear company Cherokee Global Brands have entered into a new license agreement for the Tony Hawk brand, covering apparel and accessories in Europe, the Middle East and Africa.
Micro-influencer social media platform WeAre8 has announced that Danny Tawiah, the former vice president of global digital brand innovation at Nike, has joined the company's executive team as chief marketing officer.
Puma is launching a campaign to mark the 50th anniversary of a US sprinter's black-gloved salute at the 1968 Olympics, shortly after rival Nike scored a hit with an ad starring a modern-day activist for racial equality.
The art of reviving an esteemed but almost moribund brand – a skill in which the French have few equals – is one very much in evidence at Vuarnet, as it opens a brand-new flagship in New York's Nolita on Bastille Day.
News from the BFC is coming thick and fast at the moment. Just a day after naming Farfetch exec Stephanie Phair as its new Chair, the group has unveiled David Beckham in the brand new role of Ambassadorial President.
The Australian Olympic Committee has announced that Japanese sportswear corporation Asics will be the Australian team’s official apparel partner for all Olympic competitions up to the Tokyo 2020 Summer Games.