
The Olympic movement's new Chinese global sponsor, e-commerce group Alibaba, is turning heads at the Pyeongchang Winter Games promising to revolutionise the experience for spectators, from buying tickets to souvenirs.
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The Olympic movement's new Chinese global sponsor, e-commerce group Alibaba, is turning heads at the Pyeongchang Winter Games promising to revolutionise the experience for spectators, from buying tickets to souvenirs.
Sponsorship accounts for a fifth of revenues for the International Olympic Committee (IOC), which protects that income by monitoring closely for any infringements, but guerrilla marketing tactics are taking off.
Sport retailer Go Sport, of the Rallye retail group, announced on Monday it has teamed up with Indian group Lulu, with a view to opening between 20 and 40 stores in India and Sri Lanka.
E-commerce company Fanatics said that sales of a $300 Nike Team USA jacket have spiked following US’s Chloe Kim and Shaun White winning gold medals, making jackets its highest grossing Olympics category.
Alibaba Group Holding Ltd is launching a project that will create a "smarter" and more connected athletes' village and stadia and make all Olympics stakeholders "more money", its executives said on Saturday.
If New York's bi-annual style fest is plagued by US talent fleeing to Europe, then Chinese designers are only too happy to step into the breach and max out their share of the North American market.
Chen Peng is only 26 years old and yet his wildly original puffer coats have already adorned the likes of Rihanna and Lady Gaga. He's showing his latest collection in New York in a bid to conquer the world.
Hennes and Mauritz Group (H&M) will dress the Swedish teams for the Winter Olympics and Paralympics in PyeongChang 2018. The company will create outfits for the opening and closing ceremonies.
The 2018 Winter Olympics are almost here, and while the world's best athletes psych themselves up for February, some of the biggest fashion designers in the industry are putting the finishing touches to their outfits.
Pola has apologised for a sign banning entry for Chinese people posted in one of its outlets, highlighting the hostility to foreign visitors from some in Japan as it strives to extend a shopping-driven tourism boom.