Sportmax was launched in 1969 as the avant-garde label of Italian fashion group Max Mara. It is now retracing its 50-year history with a book and a capsule collection, and is about to renovate its Paris boutique.
The Italian luxury menswear label's perfume line will be launched in Q4 2020 and will be distributed through Lalique’s retail network, with a focus on Brioni’s key markets, among them the USA, Russia, Europe and Japan.
Kering Group’s luxury menswear brand Brioni has named the US celebrity Brad Pitt as its new brand ambassador. The brand is also celebrating its 75th anniversary this coming year with a special event at Pitti Uomo.
The luxury menswear label owned by Kering has chosen the famous Florentine trade show to make its grand comeback. For Brioni's 75th anniversary, it will stage an event-presentation produced by Olivier Saillard.
Carla Sozzani, noted retailer, gatekeeper to the Azzedine Alaïa archives and all-round fashion legend, has a new project. The Italian lady opened her own Fondazione Sozzani Monday night in an unexpected neighbourhood.
Pitti Uomo is celebrating its thirtieth birthday at its current June edition with a stunning exhibition by Olivier Saillard at the Palais Pitti, which chronicles the evolution of the male wardrobe from 1989 to 2019.
Olivier Saillard, the noted curator of multiple designer museum retrospectives, showed up in Milan’s hippest big boutique Corso Como at Thursday lunchtime to present his latest artistic brainchild, Moda Povera II.