The Italian leather goods brand has switched its watchmaking partner and signed a new licensing agreement with Timex Group, confiding the production and worldwide distribution of its watch collections to the company.
The Italian brand has acquired T&J Vestor, which had licensed its Missoni Home line since 1983. The fashion label is hoping to reinforce this sector, with several hotel and interior design projects in the works.
Diversification, licensing and retail expansion, these are the strategic priorities for the Italian fashion label, which is about to enter China and is launching its first watches line in partnership with Timex.
Valentino, François-Henri Pinault, Max Mara, Zegna, emerging designer Flavia La Rocca and the 'I was a Sari' project by Gucci were among the winners of the third edition of CNMI’s green fashion awards.
The younger generation marched in their millions to save the planet all over the world on Friday. The models in the Missoni show in Milan on Saturday marched with sustainable Little Sun lights to support the cause.