After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month.
Having recently emerged from bankruptcy, the American brand licensing company has announced the appointment of Marc Schneider, the former CEO of Kenneth Cole Productions, as chairman of its board of directors.
In the role, Adrian Mitchell will be responsible for leading all finance functions including accounting, treasury, investor relations, internal audit, financial/capital planning and analysis, and procurement.
As more school districts roll back their reopening plans to curb the spread of coronavirus, major retailers are aggressively discounting back-to-school items and airing new ads featuring students taking classes at home.
Macy’s Inc reported a staggering $3.58 billion loss on Wednesday for its coronavirus-hit first quarter as store shutdowns resulted in the department store chain recording a $3 billion impairment charge.