M&S has ramped up its inclusive approach to a core category — lingerie — with the launch this week of a “new neutrals” line. It comes with a “bold and relevant” customer campaign dubbed Nothing Neutral About It.
M&S has delivered a bleak full-year earnings report, although the bad news was far from unexpected. In year to April 3 — which included three lockdowns during which its clothing departments were shut — sales plummeted.
M&S has unveiled a major realignment of its senior leadership team with CEO Steve Rowe making the changes after saying the firm has finished the ‘Fixing the Basics’ part of its strategy and is ready for the next step.