
Lyst's 2020 Year in Fashion report is an interesting one with face masks, Nike joggers and Birkenstocks in demand, Marine Serre really breaking through and politicians becoming influencers.
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Lyst's 2020 Year in Fashion report is an interesting one with face masks, Nike joggers and Birkenstocks in demand, Marine Serre really breaking through and politicians becoming influencers.
Gucci returned to the world's hottest brand position in the latest ranking, while Nike, Prada, Jacquemus, Telfar and Marine Serre has good quarters and Adidas's face mask made the men's top 10 list.
Most people in "white-collar" jobs are working from home, a seismic shift in behaviour that is having profound repercussions across the supply chain for suits and formal wear.
A new arrival in the realm of pandemic fashion could well "break the internet" -- the mask dress, a combination of trend and practicality.
Marketing metrics firm Retviews has analysed the collections and market strategy of Jacquemus to pinpoint the elements enabling the French label to hold its own against top houses, only 11 years after its creation.
It’s been a weird year for fashion retail so far and Q2 in particular saw unprecedented global conditions, so it’s no surprise that the new Lyst Index is different from usual with Nike and Birkenstock's riding high.
In a matter of weeks, the coronavirus has upended the Western wardrobe and challenged its deepest codes about freedom, comfort and self-expression.
As the lockdown continues, consumer e-shopping choices are evolving and a new report shows they want luxury, face masks, rainbow wear, exercise clothing, kidswear and anything worn by the Duchess of Cambridge.
According to clothing brands and marketing studies, comfort has trumped chic since offices closed and home-working became de rigueur to curb the global outbreak.
The latest Lyst Index comes in the middle of the biggest crisis to hit fashion in decades. And the luxe search giant said the impact of Covid-19 was felt in the quarter, affecting what people searched for.