The Covid-19 pandemic was far from the minds of designers at London Fashion Week, whose shows set out a vision of a more colorful, optimistic, and dynamic mood than has been seen in the past several months.
LFW may not be what’s normally associated with the George at Asda brand, but the value-priced label chose the event to launch its AW21 collection with a short film that pushes sustainability and its exclusive designs.
London Fashion Week’s final day of major shows on Monday was the latest tour around the capital, from outdoor Hyde Park art centre to East End church with stops in Mayfair, from gentleman’s club to concept restaurant.
The weekend’s key show in London Fashion Week was by Erdem, where the designer was inspired by his new neighborhood Bloomsbury and two of its legendary eccentrics, Dame Edith Sitwell and Lady Ottoline Morrell.
Lined up on stools outside a well-known clothes store in south London, around 20 needle-wielding stitchers took the fight against "fast fashion" to the streets, showing shoppers how to revive shabby garments.
Thrust into the limelight after winning the LVMH Prize, Dojaka has been picked by N°21’s creative director to design a capsule collection alongside Alfredo Cortese of AC9, a chance to showcase her style and personality.