Fast-fashion e-tailer PrettyLittleThing will air its new Molly-Mae Hague collection at a showcase during LFW. The move follows the firm appointing the celebrity as its UK and Europe creative director last summer.
When billionaire singer Rihanna posed for an ad campaign by luxury shoemaker Manolo Blahnik, she also made a star out of the little-known Vietnamese designer who made the oversized white shirt she posed in.
The provisional line-up for London Fashion Week that runs from 18 to 22 February has been released with details of which labels will show physically and which will unveil their collections digitally at the hybrid event.
The fashion events calendar is struggling to get back to some sort of normality as UK lockdowns end while the pandemic rumbles on, and the menswear edition of London Fashion Week is being affected by this.
As pop-up stores go, this is one of the briefest but brightest. For two days (26-28 November) emerging designer Mowalola Ogunlesi hosts her first (albeit temporary) store at the Dray Walk Gallery in Shoreditch, London.
Lyst has released its Year in Fashion report for 2021, detailing the transition to the “new normal” as consumers “dressed up to go out and to make ourselves feel good” even though the effects of the pandemic remained.