Good but not spectacular. UK online retail sales across the Black Friday weekend were “very strong” this year, although they failed to match forecasts in spite of England being confined to lockdown shopping, IMRG said.
The latest English lockdown has seen consumers reverting to some of their e-shopping habits of earlier in the year and on Tuesday, a report said that online sales soared 61% in the first week of November.
Online retail continued its relentless rise in the UK last month with sales up 42% year-on-year. As the early summer surge evened out, the annual increase dipped slightly below the six- and three-month averages.
Online sales are continuing to power ahead in the UK, despite physical stores now being open again. And clothing is on an upswing, although footwear sales remain weak as they have been for most of the year.