The Hermès Birkin bag is the most Instagrammed designer bag with over 5.9 million posts, a new study has shown. And Hermès also scores strongly with its Kelly bag as that’s in second place with 5.45 million+ posts.
Normally, at this time of year, the world's fashionistas would have descended en masse on Paris for the latest womenswear collections. Instead, models are having to find new ways to keep their careers afloat.
Paris Fashion Week has never been the easiest of cities for young hopefuls, though that lacuna underwent a major shift on Monday, when the Master's students of the Institut Français de la Mode opened the runway season.
Birkin bag maker Hermès weathered the coronavirus pandemic better than luxury goods rivals, with sales recovering sharply in the final part of 2020 thanks to a strong performance in Asia and soaring online revenues.