UK supermarkets giant Sainsbury’s has just spent £60 million on its latest acquisition and it’s one that will help it learn even more about the customers who are buying its fashion offer in ever-increasing numbers.
Sainsbury’s is ramping up its non-food offer at present with the retailer having now launched its new Tu Premium menswear line in-store, getting an Argos jewellery boost and expanding its Habitat store count.
Fashion continued to outperform at Sainsbury's in Q1 and it looks set to continue its growth as the Tu Clothing line becomes more widely available. Argos also prospered, despite the closure of its Homebase outlets
UK homewares and furniture retailer Habitat has launched a new ad campaign focusing on the visual appeal of its furniture as the company continues its comeback with further expansion in Sainsbury’s stores.