UK fashion retailer Ted Baker has continued its tradition of creating unique, quirky ad campaigns with a new shoppable 'sitcom' called Keeping Up With The Bakers. It includes in-store VR and Instagram Stories.
A first run of the 'smart' jacket, previewed at SXSW in Austin, Texas, and based on partnership between Google and Levi's, is expected to launch in fall 2017, first of all in the USA, retailing for around $350.
Conde Nast announced that it would join forces with NBCUniversal and Vox Media to sell ads across their combined digital properties, and compete with digital advertising giants like Facebook and Google.
Ann Summers has emerged as the most Googled lingerie brand in the UK, followed by Lovehoney, N Brown’s Figleaves and Victoria’s Secret, according to a new ranking based on organic Google searches from Inside Online.
Etsy beat its expectations for the 4th quarter and FY 2016. The online marketplace for handmade goods, meanwhile a launchpad for makers and designers, updated its 2016-2018 CAGR guidance based on the performance.
Amazon and Google have competed for market share for years, primarily in the area of product searches. Now Amazon is testing the use of mobile ads on Google, resulting in a very interesting co-existence.