The LVMH-owned luxury label, which is getting ready for a big September relaunch with ready-to-wear, is redefining its image with a new logo and a shortened name, having dropped the founder's first name.
August Getty, one of the few couturiers who hails from Los Angeles, is on a mission: to bring glamour back to Paris. His house, August Getty Atelier, stages its French couture debut in January at the Ritz Hotel.
“My father was in charge of manufacturing for 45 years here and never ever wanted anyone in our factory,” chuckled Nadja Swarovski after opening the doors of the family's famed crystal-making plant in the Austrian Alps.
Swarovski has, finally, opened its doors to the curious and enquiring, welcoming several scores of editors into their brand new Manufaktur design studio, and a series of show spaces, on Wednesday afternoon.