With the coronavirus having sent most of the world's luxury spending into a tailspin and China the only major economy expected to show growth this year, brands now depend more than ever on Chinese consumers for sales.
With 64 fashion show, both physical and digital, the calendar of the upcoming Milan Fashion Week is a packed one, marked by the comebacks of Valentino and Dolce & Gabbana, while Gucci is taking a pass.
Few people play as pivotal a role in Italian fashion as Raffaello Napoleone, the chief executive officer of Pitti Imagine, whose twice-a-year menswear salon is, to many people, the top-ranked fashion salon anywhere.
The resurgence of Covid-19 in Europe is increasing the uncertainty surrounding September fashion events. Trade show and fashion week organisers are trying to cope, amidst postponements, cancellations and online options.