With videos of catwalk shows, pictures of glamorous models and a catalog of chic products, luxury brands are creating "digital mirrors" online as they turn to the internet to tap into growing e-commerce demand.
Italian fashion brands Roberto Cavalli and Salvatore Ferragamo have seen double-digit growth in sales at their own stores in the first two months of the year, signaling improvement in the crisis-hit luxury goods market.
Cost control is likely to remain the mantra of European companies next year, as the strength of economic recovery is tested by governments withdrawing stimulus measures to repair national balance sheets.
Photo blogger Tommy Ton used to wait outside exclusive venues for fashionistas to arrive and leave catwalk shows, but at the latest Dolce & Gabbana womenswear run this season, he proudly sat in the front row.
After lending her image to fashion designers for more than two decades, supermodel Claudia Schiffer says she is now ready to create her own fashion business, which could include cashmere wares and handbags.