Gucci has unveiled the campaign for its new fragrance, starring the singer and actor Harry Styles.The luxury Italian house has introduced ‘Mémoire d'une Odeur' to its Gucci Beauty portfolio, it announced this week.
The young Amsterdam-based designer, a semi-finalist at the LVMH Prize 2019, is staging an exhibition entitled ‘Old Stock’ in Utrecht, the Netherlands, until October 27, showcasing his work with recycled clothes.
The Italian executive stepped down from his role as EVP at Marcolin in June in order to concentrate his energies into Thélios, the joint venture between the Italian eyewear group and LVMH which he has led since launch.
From new labels to store openings and marketing campaigns, the French luxury group continues to invest on all fronts, notably in its fashion business, whose sales boomed in H1 2019, driven by Dior and Louis Vuitton.
Kering’s main Gucci brand, which set a high bar for luxury goods rivals during several years of explosive growth, posted a slower-than-expected rise in second-quarter sales on Thursday, hit by a blip in the U.S.