Italian luxury group Brunello Cucinelli raised its 2021 sales guidance for the second time this year on Tuesday after revenues jumped in the three months to June, accelerating a recovery from the pandemic.
On Wednesday, the Florentine show opened its 100th edition, hosting nearly 400 exhibitors with a cheerful mood, veined with the attending menswear professionals’ excitement at finally getting together again.
The pandemic has forced luxury goods companies to use social media, video and virtual showrooms to woo their wealthy customers in Europe when tourists, especially from China, have been absent for more than a year.
Milan Fashion Week, almost wholly digital, will run until March 1. Italy’s top labels will all take part, except Versace, alongside many debut names like Del Core, a new entry premiering with a real show.