Farfetch has reported another big leap forward in terms of gross merchandise value (GMV) and digital platform GMV as it continues benefit from consumers shifting online both generally and due to the pandemic.
Browns relaunched its incubator Browns Focus brand on Thursday with a series of unique collections by emerging talent being marked with an installation in the Focus area at Browns Brook Street and Browns East.
Farfetch has unveiled a major new global brand campaign called The Perfect Match. Linked to its #onlyonfarfetch theme, it comes as it continues to stress that a “commitment to the boutique community” is “at its heart”.
Few British fashion boutiques have as much mystique as Browns, the central London emporium which opens April 12 in a swish new location at 39 Brook Street, with an uber-innovative redesign and a sustainable restaurant.
Browns has linked up with the Nordic talent platform Designers’ Nest and has chosen Swedish designer Emma Gudmundson to create a collection that will be sold exclusively in-store and online by the London-based boutique.
As many luxury brands struggle, we spoke to Sergey Arkhangelskiy, boss of Reality technology start-up Wanna – which is working with the likes of Gucci, Farfetch and Puma – and aiming for a 200% growth rate this year.
Few Scandinavian brands have had as much impact of late as Ganni, which just staged a double-header in this February’s edition of Copenhagen Fashion Week. We met the husband and wife CEO and designer to find out more.