The entire audience was all dressed essentially in conformist black for the latest iconoclastic show video of Balenciaga, a Spring 2022 collection revealed in a show video this weekend that was worn by just one model.
Gucci’s experimentation in the digital world – from la mode to marketing – has extended into a new terrain, NFT, as the house has moved to participate in Christie’s debut online auction named Proof of Sovereignty.
Gucci plans to stage its next runway show in Los Angeles, the first time the Florentine marque has staged a show in the United States in six years. In the label's centennial year, it will hold a catwalk event on Nov. 3.
After stepping into fine jewellery, luxury brand Gucci has diversified into luxury watch-making with a dedicated collection conceptualised by creative director Alessandro Michele and manufactured in Switzerland.
According to a study from data analysis specialist Retviews, the label's success is down to its focus on its assortment, which brings together exclusivity and inclusivity, and its reactiveness to trends.
Gucci tapped artist Sean Vegezzi to make the film, which features conversations with Gucci's Alessandro Michele and The North Face design manager global collaborations, archives, and special projects, David Whetstone.