The programme for the Milan Fashion Week, scheduled from February 18 to 24, features a wealth of new talent, notably from China, Hungary and Africa, plus Emilio Pucci’s catwalk come-back and a host of other events.
The partnership will see the prestige beauty business work together with Jennifer Lopez to develop a new strategy to boost her fragrance business globally. The actress' fragrance franchise was previously handled by Coty.
With four trade shows and a tech-focused conference, Premium Group was the most ambitious project during Berlin Fashion Week. And after reporting an 11% increase in footfall the company demonstrates it was well worth it.