Oct 15, 2016
YouTube moment: video site usurps cable TV among US teens, but Netflix surges
Oct 15, 2016
Daily viewing of online video platform YouTube has passed cable TV's teenage audience for the first time ever, according to a new report, but neither is close to Netflix.
Investment and analysis firm Piper Jaffray conducted a survey of 10,000 teenagers in the United States, and 37% of them said that they used Netflix on a daily basis.
YouTube overtook cable TV consumption, inching ahead at 26% penetration compared to 25% for cable.
The "Taking Stock With Teens" report for Fall 2016 also revealed that while Amazon was the top shopping website (40%, with Nike's 8% in second), and some 58% of households surveyed had Amazon Prime membership, Amazon is currently leagues behind Netflix in online video, tied with Hulu on 3% daily use.
"Fast 8," "Rogue One: A Star Wars Story" and "Beauty and the Beast" were the year's most anticipated upcoming films.
Teenage girls are spending more on beauty products than ever before at 11% wallet share, with teen boys' spending on video games (12%) is above survey historic averages -- though behind food (20%) and clothes (16%.)
Snapchat came out as the top social media platform (35%) followed by Instagram (24%), with Twitter and Facebook tied on 13% and Pinterest notching 1% among respondants.
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