Versace honors Chicago with new campaign video

today Jun 22, 2016
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Versace has paid a stylish tribute to the city of Chicago with its new Autumn / Winter 2016 campaign video. 


Shot by American fashion photographer and filmmaker Bruce Weber, the video, titled "Chicago Is My Beat," is an extension of the photographic campaign unveiled a few weeks ago by the Italian fashion house. Starring supermodels Gigi Hadid, Karlie Kloss and Janiece Dilone, the campaign paints a portrait of a vibrant and seductive city that also provides a picturesque background for family and community life.

The clip combines soulful black-and-white images of Hadid as a mother with two kids walking through the city's streets with festive clips of Kloss and Dilone dancing in nightclubs. The soundtrack, "If I Ruled the World," is performed by Keith Milkie.

"Chicago is going through a tough time at the moment and could use a little encouragement -- just like we all need every once in a while," says Weber. "Because the kindness of its people helped me to make this photographs, I feel like I can now call Chicago "my beat"."

"Bruce Weber is the true master of our times," says Donatella Versace. "With this new campaign, Bruce gave me my history back."

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