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Published
Dec 4, 2015
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Under Armour revises management team roles

Published
Dec 4, 2015

A few weeks ago Under Armour announced that COO Brad Dickerson will be leaving the US sports outfitter next February. But the US press also revealed that the brand has had to cope with other changes within its top management team. Terdema Ussery II, who was appointed President of the key Global Sports category, has reportedly already left the company.

Karl-Heinz Maurath, Kip Fulks, Adam Peake and Henry Stafford will see their roles change - Under Armour


The company has now presented a new management structure. Kip Fulks, formerly President of Footwear and Global Innovation, becomes Chief Marketing Officer and will concentrate on innovation. He is reportedly looking for a marketing director. Director of Merchandising Henry Stafford takes charge of footwear and innovation, in addition to product development. He will also be in charge of sourcing, planning and supply chain development.

Adam Peake, formerly Executive Vice-President for Global Marketing will replace Terdema Ussery II. Karl-Heinz Maurath, who was President of Under Armour International, becomes 'Chief Revenue Officer'. He will take global responsibility for sales at the retail, online and wholesale level.

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