Tumi introduces custom travel item for Heineken100
Tumi and Heineken launched on Monday the first of three custom pieces as part of the #Heineken100 initiative’s seventh year. This marks as the first time Tumi has partnered with Heineken.
The first of three styles that launched on Monday is a Miami-inspired tote bag with interior functionality and signature Heineken-green detailing. The second Tumi #Heineken100 product, curated for New Yorkers, will debut in September and an item for Amsterdam will launch in October.
"Every year, #Heineken100 exceeds our goals and expectations," said Quinn Kilbury, Heineken Senior Brand Director. "This year, we are expanding the program's reach and utilizing it to strategically support our sales growth."