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Translated by
Nicola Mira
Published
Sep 12, 2016
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Triumph launches animation film sequel

Translated by
Nicola Mira
Published
Sep 12, 2016

A year ago, in September 2015, Triumph made an impression by surprisingly going the graphics route, unusual for a lingerie brand, with its first animation advertising campaign. For autumn 2016, the label has decided to produce a sequel. The video is again dedicated to the issue of choosing the right bra, and features the same characters, with one small change however.

 


Hannah, the leading character in the video created by Paris animation studio Chez Eddy, with Stories AG, has in fact become a mum. The campaign is therefore targeting women whose morphology has changed, forcing them to set off once again in their quest for that elusive ideal bra.

The heroine is inspired by model Hannah Ferguson, who for her part has precious few morphology issues. The video will feature on TV in Switzerland, Germany, Hungary and Greece from Monday 12th September 2016, and will also be massively present on the web and social media elsewhere in Europe.

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