Topshop takes first steps in China
The British clothing brand has just opened its first store in Hong Kong. The location is the first Chinese address for the brand, a foreshadowing of CEO Sir Philip Green’s ambitions for the entire Asian market and especially China.
The 1,300-square-meter flagship was opened with great fanfare in the presence of many Chinese and Asian celebrities, including the Korean singer Kim Hyuyeon and Taiwanese actress Gwei Lun Mei. The launch was also big news in the Chinese press and a trending topic on China’s Twitter, Weibo.
“I am confident that the fashion-loving Hong Kong customers will enjoy the retail experience and fantastic product offer that Topshop will deliver for them,” said the very media savvy head of the brand. “This is a very exciting step in the continued growth of Topshop as a global, yet uniquely British, brand.”
The brand currently has 28 retail outlets in the Asian market, with stores operating in Japan, Malaysia and Singapore. But Asia is now the group’s latest target, after a repeatedly delayed launch in the U.S. market that finally happened in 2009. Valued at two billion euros, the company has now surpassed the 440 store mark, two-thirds of which are in the U.K. Yet there is still not one single location in France, despite repeated rumors for nearly a decade.
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