The Outnet launches exclusive shop to celebrate summer
The Outnet, Net-a-Porter's designer sale sister site, is launching a "Summer Shop" for SS16 and has collaborated with a number of designers on capsule collections.
The summer shop launches on May 9 and will see celebrity stylist Ann Caruso curate a shoppable "Editor's Pick."
“Wherever you are in the world, whatever your plans may be, summer is a state of mind. You can find it at the beach, in the countryside, or in your very own back garden. The Outnet’s summer shop is a one stop destination that promises to deliver vacation must haves and exclusive designer collaborations to ensure you’re ready to relax in style!” states The Outnet’s Executive Vice President Shira Suveyke.
The website has teamed up with a selection of designers, all of which have created limited edition collections for the company that will be released throughout the spring and summer months. Adam Lippes, Matthew Williamson, Alexis, Carbon & Hyde, Melissa Odabash and Miguelina have all designed summer collections for The Outnet, with Adam Lippes' 12-piece collection the first to drop on May 19.
He is followed on May 25 by Matthew Williamson, whose ‘sea-to-shore’ collection consists of 14 ready-to-wear pieces and 12 swimwear designs. Alexis will release a 20-piece collection at the end of May, and Carbon & Hyde will release its 6-piece jewelry capsule in June, to be followed by Melissa Odabash and Miguelina's lines in early July.
The summer shop should suit The Outnet's shoppers well, as the site says its customers travel frequently and take 6-9 holidays per year.
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