May 6, 2013
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Tag Heuer appoints new CEO

May 6, 2013

Stéphane Linder (DR)

LVMH has promoted Stéphane Linder as CEO of TAG Heuer. The vice-president of sales for Tag Heuer in North America will take over from Jean-Christophe Babin, who left the brand to replace Michael Burke as head of Bulgari, also part of LVMH’s jewellery and watches division.

Graduated from the Ecole Polytechnique Fédérale de Lausanne (EPFL), Stéphane Linder joined Tag Heuer product development team in 1993. He subsequently held the positions of product and trade marketing manager, R&D and brand director, and vice president of marketing and product design. He took up his most recent position in 2010 and will officially become CEO on June 1.

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