The 'Meat Free Monday' association was founded by Paul, Mary and Stella McCartney to encourage people to refrain from consuming meat for at least one day a week. It has now launched two new t-shirts in collaboration with Stella McCartney.

The 'Neon' t-shirt in organic cotton features a white-on-black print with a heart, the association's symbol, and the words 'Meat Free Monday'. The 'Postcard' t-shirt is fully sustainable, and is manufactured using a special recycled polyester and organic cotton.

Printed on the t-shirt is a collage of pictures taken by Linda, Stella's mother, between the end of the '60s and the early '90s. Also the 'I love you' inscription at the centre of the t-shirt is taken from one of Linda's pictures.

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"I'm very happy about this new project," said Sir Paul McCartney, "the 'Neon' and 'Postcard' t-shirts are ways of giving more visibility to our association. Both of them have been designed by my daughter Stella exclusively for Meat Free Monday."