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Published
Sep 8, 2015
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Sears: Nicolas Reynaud takes charge of marketing at Kmart Apparel

Published
Sep 8, 2015

A Frenchman appointed Vice-President of a US retailer. Nicolas Reynaud was recently appointed Vice-President and Chief Marketing Officer for apparel at K-Mart, the generalist fashion retailer for the Sears group.



Kmart features a wide range of entry-level products, with apparel represented by several house brands, among them Sofia by Sofia Vergara, Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense.

Nicolas Reynaud thus reconnects with mass market distribution. Between 2008 and 2011, he was International Marketing Director at New Look. He then joined Editions Jalou (L’Officiel, L’Officiel Hommes, Jalouse, L’Optimum, La revue des montres, etc.) as International Marketing Director as well as Deputy CEO.

Bruno Joly and Jean-Paul Leroy

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