Dec 16, 2014
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Puma recruits Rihanna

Dec 16, 2014

Following a capsule collection created with Solange Knowles, Puma finds creative vision in another singer. The German brand has announced a long-term collaboration with Rihanna.

Rihanna will revisit the Puma classics.

In January, Rihanna will become the global ambassador for the "training" range for women, but also artistic director of the collections. As of spring/summer 2015, some of the pieces will have her signature.

"Fans can anticipate PUMA and Rihanna taking a fresh, forward thinking and non-traditional approach to sports, fitness and lifestyle – fusing Rihanna’s personality, love of sports, spirit and style into the growing footwear and apparel segment," the company said in a press release.

Rihanna will work to personalise classics by the brand and to create new models that will expand the current offer of products.

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