Puma recruits Rihanna
Following a capsule collection created with Solange Knowles, Puma finds creative vision in another singer. The German brand has announced a long-term collaboration with Rihanna.
In January, Rihanna will become the global ambassador for the "training" range for women, but also artistic director of the collections. As of spring/summer 2015, some of the pieces will have her signature.
"Fans can anticipate PUMA and Rihanna taking a fresh, forward thinking and non-traditional approach to sports, fitness and lifestyle – fusing Rihanna’s personality, love of sports, spirit and style into the growing footwear and apparel segment," the company said in a press release.
Rihanna will work to personalise classics by the brand and to create new models that will expand the current offer of products.
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